Orgreen wanted a site that would challenge and captivate its audience. They wanted something that resonated and stuck in the minds of the users. The site should also show the full product inventory and colour options, but to buy, customers would need to be directed to their nearest retailer. With notable prior e-commerce UX experience, I led the design team of 4 and worked closely with the co founder of MoreSleep, Torsten. The challenge was to download requirements, understand users, and then to create a best-practice, considered sitemap and key flows.