Web app
UX/UI Design
User Testing
Workshops
Branding
Design Lead / Design consultant
The complexity of medical trials necessitated a robust platform capable of facilitating seamless navigation for users across diverse functionalities. The existing framework lacked coherence and user-friendliness, hindering the platform's effectiveness. Our goal was to overhaul the navigation system to enhance user experience, streamline access to critical features, and support the platform's extensive user base.
Embracing a data-driven methodology, our design process involved rigorous testing and iterative refinement. We leveraged user feedback, analytics, and industry insights to inform our decisions at every stage.
We looked at multiple studies on the user behaviour of using side, top navs and the combination of both and how they affected speed, hesitation, and overall performance on specific tasks.
Through collaborative efforts and transparent communication channels, we fostered a culture of innovation and continuous improvement within the team. The culmination of our efforts resulted in a navigation framework that not only met the needs of over 300 million users but also set a new standard for usability and efficiency in the medical trials domain.
I worked closely with the team based in New York and Scotland to define the branding, create user flows, prototypes, and designs for the web app.
Michael Ayhan, San Francisco
VP of Product Design, Medable inc.
ex. Facebook
