Web app
UX/UI Design
User Testing
Workshops
Branding
Design Lead
FreeRoots gives power to campaigners by connecting passionate supporters with policymakers in their local areas. Organizers can inspire advocacy using a variety of tools, including emails, calls, Facebook, Twitter, and petitions to get the message to the policymakers.When we began working (tech lead, project manager, and I) with the client they had a PowerPoint deck, a strong mission, and secured funding for the MVP.
I worked closely with the team based in New York and Scotland to define the branding, create user flows, prototypes, and designs for the web app.